It can be hard putting forth time and energy into social media when you feel like you’re not having results.
However, it’s important not to quit when you feel like you’re not “getting anything” from it – especially to business owners who are working to build their expert status in their field.
Here are a couple of great links for you to check out about why you need consistent social media to build your “expert status” – incredibly important, especially for coaches, consultants and authors.
“Twitter can be an incredibly effective tool for positioning you and your business as a market-leading company and expert source of information. Creating that position as an expert requires time and patience. The key methods to do so on Twitter include creating a personality, becoming involved in conversations and interacting within (and beyond) your industry.”
“To be labeled as the ‘go-to’ expert, you need to impress your clients, prospects and introducers by creating an online footprint that oozes credibility, and encourages others to start engaging with you.”
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