The ROI of Social Media

I LOVE this article from Buffer on the ROI of social media.

Really, it’s simple – what are you hoping to achieve with social media?

With my organizing business, it’s important for me to grow my mailing list. In the future I will be releasing products and books related to organizing. So what’s my goal now? To be visible and get people to join that mailing list so that when those products are ready, I have an interested audience.

What are your goals when it comes to social media?

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