Are you turning your potential clients off with the wrong type of post?
Social media, like anything in life, is infinitely better when you keep it simple.
I am on social media quite frequently – partly for work, partly for fun.
There are some businesses I see that post ALL the time – which can be just fine, if you’re posting the right thing.
However, there are two things I find that businesses do that work against them.
Do too much promotion.
Yes, it’s important to promote your business – but when every single post is promotional, it gets old for your readers.
Too little promotion
Alternately, I see some businesses post NOTHING about their business at all. For example, there is a real estate agent I follow – and they never really post links to their listings.
I don’t know about you, but for me, the reason to follow a real estate agent is to see what’s on the market. Though I don’t mind reading about other things, I’m following them for house listings – because they are a real estate agent!
However, it doesn’t have to be this way. You CAN have a balance between promotional, informational, inspirational and personal posts.
How? Check out my super-secret schedule for posting relevant, interesting and engaging content! It is a simple way to plan your posts for the month without overthinking it!