The team at Home Key: Organized Social Media (HKOSM) started working with Exact Electric on social media in October of 2013. As with any of our clients, the first thing we do is get them on a CONSISTENT posting schedule. We posted via Hootsuite to Exact’s Facebook, Twitter, LinkedIn and Google+ pages approximately fifteen times a month. The posts were a combination of promotional, inspirational and informational.
Using scheduling helped keep the services easy and affordable for Exact Electric and easy and efficient for the HKOSM team. We also made sure that he had his social media links present in his quarterly client email newsletters.
In 2014, we started doing a promoted post a week on Facebook. We didn’t have to spend a lot to get him lots of visibility, and people responded well to the posts.
In 2015, we set up a Pinterest page with resources for his clients with links to his expertly written blog posts (Thanks to Charis Communications) as well as other helpful information.
For any business to succeed in the competitive world of SEO and social media, consistency is a MUST. You can’t just post once and expect growth – you have to put in concerted effort over a period of time. Our team is very happy with Zach’s results and know that it didn’t happen overnight – it took a team of people cooperating and putting in small but powerful efforts.
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