Image Previews on Hootsuite, Facebook and more

One common problem that people have with social media is that when they paste in a link to share content, such as a blog post or article, the picture that automatically generates does not match up with the written content of the piece.

How so?

One of my favorite examples is this article called “I Made A Linguistics Professor Listen To A Blink-182 Song And Analyze The Accent.” This article features the band Blink-182, as stated in the title. However, look what happens when I enter that link into Hootsuite:




If you’re not into pop-punk music you probably wouldn’t know this, but the photo that previews is NOT of anyone in Blink-182. In fact, it is a photo of Billie Joe Armstrong, the singer of a band called Green Day.

Green Day is mentioned in the article (though not the title) and the photo that previews is present in the article, however, that photo shows up about four photos down in the article.

One feature of Hootsuite is that sometimes you can choose a photo with the arrows, as shown. However, this article, when I click on the arrows, doesn’t offer any other images to show.


No Images


Why is this?

From all the research I’ve done, there are a couple of different issues, but most of the time it is a Facebook glitch.

I have also talked to web designers about this, and there are ways of changing the coding on your website so that a more favorable image shows. For most businesses, I think getting a logo to show makes the most sense. If you’re interested in learning how to code your website so that images show up differently, this article seems to explain it well (although,I’m not a web person, so I don’t understand ALL of it.)

In some instances, my team here at Organized Social Media will remove a nonsensical image preview and leave the preview blank – not every post HAS to have an image, and switching up image posts with non-image posts isn’t really the worst thing in the world.

In other instances, we go back to the website that we’re posting from, scan the images that are on the site, save them, and then attach that photo to Hootsuite manually.

What route we take really depends on the website, what images are available, and what image previews initially.

The best solution? Test out your own website by pasting the link into all social media platforms – Facebook, Twitter, LinkedIn, etc. See what comes up, and if it’s an image that you don’t want to see previewed, consider consulting with your website provider to see if you can change it. While you may be diligent with making sure the right image previews when posting, often other people who share your page information will not spent the time to search out another image and upload it along with a post, so it’s best to address this issue within your website preemptively.

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