Learn why in this guest post by SEO expert Geoffrey Purkis…
Google and Bing both confirm that Twitter and Facebook influence SEO in an indirect way. So do Google+, YouTube, LinkedIn, Pinterest, and others. When customers search for brand names, social profiles create more opportunities for clicks and traffic because they occupy valuable space on search engine results pages. Social media profiles are often among the top results in search listings for brand names.
Social media is undeniably a vital part of any business looking to grow.
Learn the basics about how social media marketing can you help your business in this video:
However, you should also know that Google’s Matt Cutts released a video saying that social signals––metrics such as Facebook likes and Twitter followers, which indicate a profile’s authority and influence––do not affect search rankings. What does this mean?
Basically your website won’t rank highly just because you have a lot of social activity (ie. likes, shares, comments, posts, etc).
What you need to do is integrate your social media strategy with your SEO strategy. Content (on your website) is king, and you can use social media to distribute that content and get extra visibility. Nowadays, people don’t just go to Google and Bing to look stuff up; they also use social media channels to find what they’re looking for. Social networks themselves function as powerful and widely-used search engines in their own right.
Social media sites, are typically a far more casual environment to help build brand awareness, provide bite-size bits of industry information, and create communities among your customers.
The key to all effective communications is fully engaging with your audience. Social sites such as Facebook have surrounding text, ads and pictures distracting the reader’s attention and competing with the message you are trying to deliver.
Social media posts also have very low conversion rates on average, shares and comments boost your conversion rates. You need to have a strategy to encourage people to do just that.
All this adds up to why social media marketing can be overwhelming and time consuming if you don’t focus your time and efforts and know how and where it can help.
To be effective on social you need to have a social media marketing strategy. Businesses that don’t have a social media marketing strategy won’t cut through the clutter and deliver an effective message to their target audience.
Think about the positive effects that increased traffic from social can potentially have on your business as well as the prominence of social profiles on first-page search results.
Do you have a social media strategy? Have you found social media marketing to be helpful for your business? Share your thoughts below!
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